The Ingersoll Rand corporate brand is one of our most valued assets. The following identity guidelines are aligned with our business strategy of creating greater organizational cohesion, and are designed to guide the consistent application of our corporate identity and visual system across the entire organization. The strength and integrity of the Ingersoll Rand brand depend on how effectively the following guidelines are applied and implemented; as such, all businesses are expected to adhere to the standards outlined.
The complete identity standards document and identity standard training information can be found below.
Download the usage guidelines for the EcoWise name and logo
released November, 2015.
For questions about applying the standards, contact Brand Center Support at BrandSupport@irco.com.
|Section 1 - 14:||Identity Standards|
|Download section 1 - 14 in one document.|
|Section 1:||Signature Usage|
|The Ingersoll Rand signature evokes the notion of progress and drive through its forward movement and uniform rhythm. The alignment and shared momentum of the mark and logotype, along with consistent application of “Ingersoll Rand Red,” supports the notion of collaboration. The subtle distinctiveness among letterforms speaks to both authenticity and imagination. The corporate signature is the simplest and most direct expression of the company’s message, and therefore is applied to all corporate communications materials, including annual reports, corporate advertising, online applications, investor communications, HR, and recruitment programs.|
|Section 2:||Stationery & Corporate Communications|
|Ingersoll Rand stationery and corporate communications are divided into three levels: corporate, strategic brand and portfolio brand. All levels share common format and production standards, reinforcing brand consistency.|
|Section 3:||Extended Visual System|
|The visual personality of the Ingersoll Rand brand is brought to life through the use of proprietary graphic elements, imagery, and guidelines. Controlled variety can be achieved through creative choices and consistent application across all communications and media types.|
|Video is one of the liveliest mediums through which a brand can be represented, and by the same token it offers a wide range of creative opportunity. The following guidelines will help establish a visual platform from which videos can be built while maintaining the consistent look and feel of the Ingersoll Rand visual standards.|
|Signage applications are among the most prominent and permanent expressions of the Ingersoll Rand brand. Consistent use of organizational conventions, component proportions, color, and materials is essential to convey the commitment behind Ingersoll Rand’s values and brand promise as expressed through the visual identity.|
|Ingersoll Rand vehicles act as mobile billboards. They bring the brand out into the public arena. Execution of this valuable brand extension should adhere to the following guidelines, ensuring consistent “on-message” communication.|
|No matter the job they're designed to do, all Ingersoll Rand products are out in the real world delivering on our brand promise of “inspiring progress.” As shown on the following pages, products display varying degrees of Ingersoll Rand corporate branding depending on function, available space, and corporate strategic brand relationship.|
|Ingersoll Rand packaging acts as mobile billboards. They bring the brand out into the public arena. Execution of this valuable brand extension should adhere to the following guidelines, ensuring consistent “on-message” communication.|
|Section 9:||Uniforms and Apparel|
|Because of their visibility in the field, as well as in the internal Ingersoll Rand community, uniforms are an invaluable part of the brand vocabulary. Visual consistency and quality control across all apparel applications is necessary to leverage this important opportunity for brand expression.|
|Section 10:||Promotional Items|
|Brand giveaways provide us the opportunity to say thank you to our employees and business partners. They also give us the chance to showcase our corporate and strategic brands and promote their names widely.|
|Section 11:||Trade Shows|
|Section 12:||Branded Entity|
|Branded entities represent Ingersoll Rand services and internal organizations. In all cases these entities follow visual standards for corporate. However, the entities sometimes require further visual distinction. The following pages demonstrate visual treatments for approved brand entities.|
|Section 13:||Channel Partners|
|Ingersoll Rand considers its channel partners — businesses that have entered into a formal written agreement with Ingersoll Rand agreeing at a minimum to the requirements set forth in this document in order to utilize our trademarks, to be an integral part of our business. Their day-to-day activities involve customer interaction that can affect how our brands are perceived. This document provides our channel partners with identity standards, that once adopted, will display and communicate our brands in a manner that is aligned with our brand strategy and will result in consistent application of our corporate identity and visual system across our different channels of distribution. In order to achieve and maintain a consistent and effective application of the Ingersoll Rand brand, all businesses are expected to adhere to the standards outlined in this document.|