AUGUSTA, GA (INGERSOLL RAND NEWS SERVICE) -- Club Car has announced a multiyear marketing agreement with Gary Player and Black Knight International to promote the companies’ respective brands throughout the world.
Under the terms of the agreement, Black Knight International, which includes Gary Player Design, Player Real Estate, Black Knight Enterprises and The Player Foundation, will work with Club Car to introduce the company’s vehicles, equipment and services at courses and real estate developments where Black Knight is affiliated. Club Car also will develop strategies to promote the company and its golf car and utility vehicle lines through an association with the Gary Player brand.
“As Club Car strengthens its presence in international markets, our association with Black Knight International is a great fit,” said Robert McElreath, Club Car’s vice president of Global Marketing. “Mr. Player is admired as much for his integrity and dedication to excellence as he is for his golfing accomplishments. We like to think we have those values in common.”
Gary Player is the most successful international golfer in the history of the sport and is also a renowned golf course architect with more than 300 design projects and over 50 currently active projects throughout the world.
“We are excited to be working with Club Car, especially as it moves to increase its international presence,” said Marc Player, chief executive officer of Black Knight International. “It is quite simply a fantastic company with a team who are committed to excellence.”