CARMEL, IN (INGERSOLL RAND NEWS SERVICE) -- Security Technologies is launching a national campaign this week to educate U.S. customers on its complete breadth of credentials – what you use to identify yourself to a security system. Schlage solutions can combine mechanical keys, magnetic stripe, proximity and smart cards and biometric solutions to help customers make informed choices.
What sets Schlage apart from the competition? Schlage has an open-architecture approach, engineering its readers and credentials to work with a wide array of competitive and complementary products. This makes it easy to add Schlage equipment to an existing access control system. In addition, Schlage offers a consultative approach to help customers find the right solution to meet user access requirements. Only Schlage offers the full range of credential offerings.
This full-scale integrated marketing campaign includes awareness, demand creation and sales-enablement activities, and features print and online advertising, comprehensive web content, PR, e-learning modules, end user lead generation programs, trade show sponsorships at DHI, ALOA and ASIS and other various sales tools and channel initiatives. This campaign has a concentrated focus on the healthcare and higher education markets, where a variety of credentials is typically used.
“Schlage credentials are one of the crown jewels of our company,” said Raj Venkat, vice president of marketing. “Based on their unique needs, customers have an unparalleled spectrum of choices from key systems to biometrics to smart cards. And our open approach simply means better security for customers. Our everything works with most anything.”