CARMEL, IN (INGERSOLL RAND NEWS SERVICE) -- Security Technologies recently launched a new website aimed at the educational market.
“This website has been a long-anticipated improvement that focuses on our customers in the educational market and their needs,” said Raj Venkat, vice president of marketing, Commercial Americas. “The website will familiarize them with our total product solutions. It has been designed to align with our new market strategy, targeting end-users and their security needs.”
The diverse functionality of the website enables Security Technologies to offer dynamic content and a user-friendly interface. Site users can quickly navigate to almost any page in one to two clicks. To respond quickly to users’ needs and demands, the marketing team can easily add and update information at any time.
“The new management platform eliminates the need to duplicate content, which is a huge problem with enterprise websites,” said Cory Yamaguchi, web marketing manager. “We now allow our marketing managers to be more efficient, which provides a better experience for our end-users with accurate and timely information.”
Along with a feature that highlights the sector’s marketing campaign strategy, the home page includes popular links, product information by brand and category, resources and interactive tools. End-users can choose between K-12 and Higher Education links to view featured topics on security, compliance, lockdown, and planning and management. The website offers a risk mitigation assessment survey to help our end-users identify their security strengths and weakness, and offers recommendations from simple everyday actions to working with an Ingersoll Rand education specialist. There is also information about local special events, the national trade show schedule and an Ingersoll Rand sponsored security seminar presented by industry security expert Paul Timm.
The site also features a new 3-D virtual tour of a college campus that enables end-users to learn more about solutions, products and services by clicking on sections of interest. With the advancement of enhanced marketing tools such as 3-D animation and flash, the 3-D virtual tour is a new way to demonstrate the benefits of Ingersoll Rand’s total product solutions via the Internet.
“Creating 3-D virtual spaces allows our end-users to immerse themselves -- to not only read about our services and products, but to experience it virtually,” said Yamaguchi, “Our goal is to eventually offer our customers a 3-D ‘Safe City’ experience.”
To visit the site, click here.