Ingersoll Rand and NASCAR have announced a multi-year and multi-faceted agreement making Ingersoll Rand the official power tools of NASCAR. An innovator in tool technology, Ingersoll Rand products have been a staple in NASCAR garages for more than 50 years.
The new arrangement builds on the rewarding relationship Ingersoll Rand has enjoyed with NASCAR for decades.
“Ingersoll Rand has been rooted in racing for decades and this renewed relationship celebrates the tireless work of pit crew mechanics and passionate race fans across all levels of racing,” said John Evans, president of power tools at Ingersoll Rand. “We know how important tool performance is in racing – if your tools perform, your vehicle performs. We are now putting high-performance Ingersoll Rand tools into the hands of the best auto technicians in the world while engaging fans who have a passion for cars.”
NASCAR is a force in the sports world. The business sanctions more
than 1,200 races a year, is second only to the National Football
League in sports TV ratings, and can point to many of its races as
among the largest single-day sporting events ever.
During the five-year relationship, Ingersoll Rand’s activities will include sponsorship of a number of races, including the Sprint Cup Series and 58 Home Tracks races (smaller, local racing venues), and various awards and prizes for racing crews and fans. Ingersoll Rand will also be the official power tools of the International Motor Sports Association (IMSA), with its more global fan base, especially in Europe.
NASCAR technicians are recognized as being among the most qualified in the automotive industry, and they demand high performance tools. According to a recent study commissioned by NASCAR and conducted by Research Now, more than half (52 percent) of automotive professionals (i.e. technicians, service managers, etc.) are NASCAR fans. The same study also revealed that more than half (52 percent) of automotive professionals associate NASCAR products with high performance.
As part of this integrated partnership, Ingersoll Rand will be at the track each weekend providing expert tool support, service, new tool demonstrations for pit crews and will offer fans the opportunity to try tools first hand. Additionally, Ingersoll Rand will launch its Home Tracks Text-to-Win contest for fans at tracks throughout the season. Fans will have opportunities to win an Ingersoll Rand prize pack and meet-and-greets with pit crews and other high-profile racing and automotive personalities.